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At Gentle in White (GIW), we are dedicated to providing brides with a refined curation of international designer gowns at accessible price points. With approachable luxury at the core of our brand, we believe that every bride deserves to look and feel her best on her special day, without compromise.

Our story began with our passion for celebrating love. We commit to building genuine connections with our brides as they prepare for one of the most important days of their lives. As a GIW bride, look forward to a personalised and seamless journey from the moment you step through our doors to your walk down the aisle, and beyond.


Your journey with GIW begins with a personalised bridal consultation appointment, where we'll explore your unique style, wedding theme, and vision for your dream gown.

This allows our stylists to understand your preferences and provide the best possible recommendations for you.



Upon becoming a GIW bride, you will be able to reserve your preferred gown from our collection, with the flexibility to change your gown choice twice, up to two months before your wedding date.

Our team will support you every step of the way as you explore and finalise your dream gown.



We take great care to ensure that your wedding gown is perfectly fitted for your big day.

Each GIW bride enjoys two preliminary fittings before the final fitting and collection appointment. GIW is committed to make you feel the utmost confidence and comfort as you walk down the aisle.



Our favourite part of the process — where our gowns finally journey home with you to fulfil their true purpose! 

GIW gown rentals are for a period of three to five days, depending on pre-wedding or actual day usage. Drop off your gowns the day after usage and we'll take care of the rest.